AboutEvery organization is unique, and at Boiling Pot Media we believe their brands should be too.

Our Approach

From individual designs to involved partnerships, we enjoy meeting clients where they are.

Strategy is an integral part of our work. As a standard, we provide marketing strategy as a necessary component of all of our services to ensure the best yield for our clients’ investment. No matter the scope, all of our clients benefit from our careful attention to strategy and message development.

Whether we’re partnering with a company to serve as their full-service marketing department, working on a small print or digital product, or developing a website, we approach each project in the same way – identifying core concepts and turning them into captivating, concise message guidelines. We call these Messaging Pillars, and they serve as the initial building blocks for our work with each of our clients.

Our TeamBoiling Pot Media’s builders, creators, and story-tellers care deeply about the integrity of our work. Big or small, we enjoy the challenge of developing products and campaigns that capture a brand’s unique message and personality.

Each member of our team is an accomplished creative in their own right, and our shared love of artistic expression lends to the inventive, driven culture at BPM.


James Valeii

From tinker toys and legos to pneumatic nail guns and dimensional lumber, James has always enjoyed building. Website development joins nuts-and bolts construction experience with kinetic information transmissions and transformations.

James’ attraction to organize things in space and ideas in compositions led to his formal instruction in Rhetoric and Writing at Western Michigan University. In addition to his preoccupation with creating order, James enjoys creative exploration. Through gesture sketching, ink wash, and poetry and prose, he explores ideas in his free time.

As the founder of Boiling Pot Media, James contributes overall campaign strategy as well as web development to our projects. He writes HTML, CSS, PHP, jQuery, and javascript. Prior to BPM, he served as a LISC AmeriCorps Development Director for the Vine Neighborhood Association and co-founded Kalamazoo Collective Housing. James holds a Bachelor’s degree in Geography and English from Western Michigan University.

Content Design / Project Management

Kathi Valeii

Our Copywriter, Kathi, develops messaging concepts, writes website content, social media content, PR material, press releases, and blog articles for BPM clients. She manages projects, maintaining inter-team and client communication. In addition to writing great copy for websites and print materials, she is also an accomplished journalist who has been featured in publications like the New York Times, Rolling Stone, and the Washington Post. Her journalism work informs her ability to convey marketing messages as compelling stories.


Zoe Beaudry

Our Administrator, Zoe, has a wide range of experiences related to business administration, including organizing project development and facilitating communications between clients and production, coordinating logistics for meetings and events, and overseeing the publication of e-newsletters, customer surveys, and blog posts. Zoe is also an artist, specializing in oil painting with an emphasis on portraiture and the figure. Zoe holds an MFA from the Glasgow School of Art.

Graphic Design

Simon Borst

Our Graphic Designer, Simon, brings nearly a decade of experience working with organizations and individuals across Kalamazoo and beyond on a variety of graphic design, illustration, and marketing projects. At Boiling Pot, Simon works on website prototypes, brands and identities, and print and web materials includings ads, publications, and signage. His published non-fiction comics have earned him national attention and a Kalamazoo Arts Council Grant. Currently based in California, Simon loves playing soccer and riding his bike. He graduated from the University of Michigan with a Bachelor of Fine Art in 2011.

What’s Next

Our Work

Check out some recent work we’re proud of.

Our Blog

Read our latest ideas about tech, features, messaging, and more.

Get in Touch

Want to discuss a project? Hit us up, we’d love to chat!