Content design is more than just putting words on a page. Content design involves crafting the message that will encourage readers to take the actions that you want them to take. The correct message is the foundation on which your entire marketing platform is built. BPM approaches content design by centering the message around a […]
To Boiling Pot Media, democratizing publishing means helping companies, nonprofits, and individuals develop their message and brand in a platform that they own.
In publishing, “hed’s” and “dek’s” are strategically used to try to get you to click over to a story for a deeper read. A Hed, short for headline, is used to catch your attention – get you to click over to a website. Ultimately the job of the headline is to act as bait to […]
Paying for an in-house event-ticket-sales system is something that many companies don’t prioritize for their websites. Maybe it’s an extra cost they don’t want to incur; maybe they think other sites do it well so why bother? But, hosting your own event sales system is actually the best idea. Here’s why: The user experience will […]
If you have WP All Export (by WP All Import) and you are trying to export database entries that are serialized, you can use the following PHP function to unserialize while exporting data. If you are not using WP All Export, but do need a tidy function that will unserialize your data, this function is just […]