Content Writing and Sharing Strategy
One of our clients felt that they were not getting the most out of social media. They were right. We worked with them developed a micro-campaign to generate traffic. The campaign included content writing (one blog post) and two strategic social media actions.
As a result of our work, the volume of traffic that reached their website from Facebook more than doubled during our short campaign. In the chart below, you can see that leading up to the campaign (depicted by the orange line) almost no one was going from Facebook to the client’s website. When the campaign began, there was an immediate impact.
We took three actions during the campaign:
- May, we updated the client’s Facebook page.
- June, we promoted the client’s Facebook page.
- July, we published a blog post on their website, and promoted it on Facebook.
Importantly, the new visitors weren’t just lookers.
We achieved more than just get a few clicks. The following chart shows the number of times that the client contact form was before, during, and after our campaign. During our campaign (May – July), the contact form was used more frequently than before or after the campaign. Our client reported that telephone inquiries also increased.
Why did it work?
First – We’re writing good articles, not gimmicky trash. When people come into contact with your website, they’re only going to be impressed if you have something impressive to read.
Second – Facebook referrals are high quality referrals. People see that others in their network like your page, or interact with you, and will be inclined to trust you. Facebook also allows targeting – so you can reach people in your area, who are intersted in things related to your services or products.
Third – We make a sustained effort. For content campaigns to really pay off, you need to keep it up. We spread our activities over the course of several months in order to get the maximum value out of the content.
When it comes to content writing and social media management, I’ve worked with a wide range of individuals and organizations, including social justice organizations, law professionals, politicians, musicians, and community-based organizations. I’d love to work with you to achieve your goals, too!