Social Media Sharing

There are several different types of Facebook post – and each performs in different ways. When we do social media promotion, we recommend using all of the Facebook post types to ensure the greatest impact.

In this post, we explain a little bit about what the main 4 types post type are and their performance. The important conclusion (spoiler alert) is that an Infographic Post often waaaayyy outperforms other post types. In our examples, all taken from the same Facebook account within a week of each other, the infographic post outperforms the other post types by almost 900%!

[tile title=”Facebook Status Post – Text Only” class=”one-half first” padding=”10px” border=”1px solid #ccc” animate=”fadeIn”]
A status post has content that is text only – containing no images, no links to other websites. Generally the performance of these posts is lower (pictured to the right – the status post has reached 54 users).
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Status Post

Status Post


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[tile title=”Facebook Link Post – Linking to Website” class=”one-half first” padding=”10px” border=”1px solid #ccc” animate=”fadeIn”]
A link post contains a hyperlink to a website. It may contain text (talking about the link or article being linked to) as well. Facebook applies special formatting to link posts. It captures an image from the page being linked to, as well as an excerpt of the content of the page being linked to. Link posts often perform better than Status Posts. Our example has ‘reached’ only 14 people.
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Link Post

Link Post


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[tile title=”Facebook Photo Post – Gallery of Images” class=”one-half first” padding=”10px” border=”1px solid #ccc” animate=”fadeIn”]
A photo post is picture or group of pictures. Facebook gives precedent to multimedia in the algorithm that is uses to determine what Facebook users see. A picture post or video post almost always will out perform a text or link post. In the example we have – 56 people were reached and 2 people liked the post.
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Photo Post

Photo Post


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[tile title=”Facebook Infographic Post – Sharing Image with Words” class=”one-half first” padding=”10px” border=”1px solid #ccc” animate=”fadeIn”]
An infographic is a composition of text and image. Infographics can be simple (words over an image) or complex (illustrated websites or brochures sharing a lot of information). A Facebook Infographic post is generally more simple, and aims to communicate one idea in a visually compelling way. Infographic posts have all of the benefits of high-performing image posts, and are also very likely to be re-shared by other Facebook users, which results in extensive reach. In the example infographic post, the reach is 484 people with 2 shares.
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Infographic Post - Picture Post that has a image with a message.

Infographic Post – Picture Post that has a image with a message.


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