The Boiling Pot Blog

Mar 10, 2019

James Ryven Valeii

Content design is more than just putting words on a page. Content design involves crafting the message that will encourage readers to take the actions that you want them to take. The correct message is the foundation on which your entire marketing pl...

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Apr 17, 2018

Kathi Valeii

Being able to market your organization is contingent on having the right words. You need to be able to represent your organization in a way that makes people empathetic to your mission. James Valeii, founder, lead developer, and project manager of Bo...

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Dec 6, 2017

James Ryven Valeii

In publishing, “hed’s” and “dek’s” are strategically used to try to get you to click over to a story for a deeper read. A Hed, short for headline, is used to catch your attention – get you to click over to a ...

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Jan 6, 2017

James Ryven Valeii

A website learning center is a section of a site that is dedicated to providing expert information to visitors. It is a collection of posts that are high quality, useful, navigable, and thoughtfully structured. On the website, a learning center wou...

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Aug 10, 2015

James Ryven Valeii

Recently I listened to a conversation between Kai Ryssdal and Farbod Shoraka regarding BloomNation, a successful startup, that co-founder Shoraka now CEOs. BloomNation promises to be a very profitable e-commerce site that allows florists to sell...

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