Content design is more than just putting words on a page. Content design involves crafting the message that will encourage readers to take the actions that you want them to take. The correct message is the foundation on which your entire marketing platform is built. BPM approaches content design by centering the message around a […]
In publishing, “hed’s” and “dek’s” are strategically used to try to get you to click over to a story for a deeper read. A Hed, short for headline, is used to catch your attention – get you to click over to a website. Ultimately the job of the headline is to act as bait to […]
A website learning center is a section of a site that is dedicated to providing expert information to visitors. It is a collection of posts that are high quality, useful, navigable, and thoughtfully structured. On the website, a learning center would look like a special place that is blocked out from other content, and that has shared […]
Recently I listened to a conversation between Kai Ryssdal and Farbod Shoraka regarding BloomNation, a successful startup, that co-founder Shoraka now CEOs. BloomNation promises to be a very profitable e-commerce site that allows florists to sell directly to local customers online. It is an Etsy model website for a niche market. As it turns out, the existing, large-scale flower brokers – […]
This extract of Joanna Wiebe’s article on Call-to-Action’s has been my companion since 2013. I decided that I wanted to publish it for two reasons. And one of them is selfish. First, I want you to benefit. Second, I want an update from the crowd. What would you change or emphasize, now that we’re whipping around the clock to 2015?